Seven Simple Steps to Building a Winning Digital Content Strategy Share: Aumcore Date Published 13 June 2023 Categories Blog, Guide Reading Time 6-Minute Read Here’s how to build the digital content strategy that your business needs. So, what is a digital content strategy? A digital content strategy is a plan of action that outlines how a business will create, publish, distribute, and measure content across various digital channels to achieve its marketing goals. A digital content strategy forms part of a digital strategy guide and involves understanding audiences, creating relevant and valuable content, and distributing that content through the right channels at the right time. In 2023, digital content strategy will continue to be an essential component of any successful marketing strategy, which is why being familiar with the types of content strategy available can make a world of difference. As consumers become more digitally savvy and content-saturated, businesses will need to focus on creating high-quality, engaging, and personalized content that resonates with their target audience. Importance of Having a Content Strategy Having a content strategy plan is important for several reasons. Provides direction: A content strategy outlines the purpose, goals, and target audience for your content, providing direction and focus for your content creation efforts. Increases efficiency: With a content strategy in place, you can plan and prioritize your content creation efforts, ensuring that you are creating the right content at the right time for your target audience. Improves consistency: A content strategy helps ensure that your messaging and branding are consistent across all of your content channels, helping to build trust and recognition with your audience. Increases engagement: A well-planned content strategy for social media – as well as other marketing formats – can help you create content that is relevant and valuable to your target audience, increasing engagement and building stronger relationships with your customers. Boosts SEO: A website content strategy that is optimized for search engines can help increase your website’s visibility and improve your search engine rankings, making it easier for potential customers to find you online. Drives conversions: By creating content that is tailored to your target audience’s needs and interests, you can drive more leads and conversions, which can help grow your business and increase revenue. Overall, having a content strategy is crucial for any business that wants to succeed in the digital age. It provides direction, improves efficiency, increases engagement, boosts SEO, and drives conversions, helping businesses to achieve their marketing goals and build stronger relationships with their audience. Digital Content Strategy Facts and Figures 70% of marketers say they are actively investing in content marketing. 60% of marketers create at least one piece of content each day. 92% of marketers say that their content strategy is either “very effective” or “somewhat effective” in achieving their marketing goals. Companies that publish 16+ blog posts per month generate 4.5X more leads than those that publish 0-4 posts per month. Video content is 50 times more likely to drive organic search results than plain text. 78% of internet users say that personally relevant content from brands increases their purchase intent. Components of a Digital Content Strategy A digital content strategy typically includes several key components, which may include the following. Audience research: Understanding your target audience is crucial for creating content that resonates with them. Conducting audience research helps you identify the topics, formats, and channels that are most likely to engage your audience. Content goals: Defining clear content goals helps you measure the success of your content strategy and ensures that your content is aligned with your overall business objectives. Content formats: There are many different types of content that you can create, including blog posts, videos, infographics, social media posts, and more. Choosing the right content formats is important for engaging your audience and achieving your content goals. Content calendar: A content calendar helps you plan and organize your content creation efforts, ensuring that you create the right content at the right time for your target audience. Content distribution: Your content strategy should include a plan for how you will distribute your content across various channels, including your website, social media, email, and other digital platforms. Metrics and analysis: Measuring the success of your content strategy is important for refining and improving your content over time. Metrics and analysis help you track the performance of your content and identify opportunities for optimization. Content optimization: Your content strategy should include a plan for optimizing your content for search engines, social media, and other digital channels, ensuring that your content is discoverable and engaging to your target audience. Seven Steps To Creating a Digital Content Strategy Follow these steps to create a digital content strategy. Define your content goals: Identify what you want to achieve with your content, such as increasing brand awareness, generating leads, or driving sales. Conduct audience research: Learn about your target audience’s needs, interests, and preferences to ensure that your content resonates with them. Choose your content formats: Determine which types of content will be most effective for achieving your content goals and engaging your target audience. Develop a content calendar: Plan and organize your content creation efforts to ensure that you create the right content at the right time. Create and optimize your content: Develop high-quality, relevant, and engaging content that is optimized for search engines, social media, and other digital channels. Distribute your content: Share your content across various digital channels, including your website, social media, email, and other platforms. Monitor and analyze your content performance: Measure the success of your content strategy using metrics related to your website traffic, engagement, and conversion rates, and use the data to refine and improve your content over time. Summary In today’s digital age, content is king. The Internet has transformed the way we consume information, and businesses that fail to adapt risk being left behind. High-quality digital content is essential for engaging with customers, building brand awareness, and driving sales. By developing a comprehensive digital content strategy, businesses can create content that resonates with their target audience and delivers value across a range of digital channels. To thrive in the digital marketplace, businesses must leverage digital content to tell their brand story, educate their customers, and establish themselves as thought leaders in their industry. By creating compelling and engaging content, businesses can attract the customers they seek. Author Bio Ghia Marnewick is a creative content writer, social media manager, and digital manager. She writes content for the digital marketing agency Aumcore and is passionate about finding new ways of sharing information with the world.