When Your Digital Marketing Is Holding You Back and How to Fix It

Web Talent Marketing
  • Date Published
  • Categories Blog
  • Reading Time 3-Minute Read

By the time a Marketing Manager or Business Leader is ready to outsource the company’s Digital marketing growth plan, one of these things has probably played out:

Situation 1

With the goal of cost savings, a “jack of all things business growth” marketing and sales director or practitioner is hired to do everything related to marketing and sales. The new hire gets burned out (because marketing everything is not a one person job) and subsequently quits or gets fired. Revenue growth is never achieved.

Situation 2

With the goal of cost savings, the business owner takes over sole possession of all marketing responsibilities. Instead of hiring someone to handle this (see Situation #1) or sticking to what they do well (run a business), incidentally, the one thing that made the company a success in the first place—the business owner’s focus is splintered and the quality of the work suffers. Revenue growth is never achieved.

So when a company does finally contact a digital marketing agency like Web Talent Marketing to handle its online marketing efforts, the call is often borne out of desperation. Even then, however, releasing the reins doesn’t come easily.

Which is why we often see yet another scenario play out: the rejection of everything we suggest.

As a business owner, you have a vision. You know where you want the company to go—where it needs to go—and it is difficult to imagine anyone else seeing it the way you do.

That’s OK. In fact, we love business owners who are passionate about what they do and are willing to share that vision with us. In the grand scheme of it, we are storytellers, trying to share your vision with your potential consumers. We are here to help. At the same time, we have some of the brightest minds in digital marketing working on your behalf. Let go just a bit, and we’ll help your business meet its full marketing potential.

It doesn’t have to be all or nothing, either. In fact, some of our most successful clients have a combination of internal and external marketing can deliver tremendous results. The in-house marketing team can outline the marketing goals, while the external agency can develop a strategy to help those goals become reality.

Congratulations! Now, it’s time to let go, trust the people you’ve hired, and let them do a great job.