18 Tools For Website Promotion In 2020

  • Date Published
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Yevhenii Hnedash, ADINDEX SEO specialist, created a list of tools our agency’s SEO team has been using for seven years.

Each of these tools is tested with time and experience and helps our professionals achieve successful results and complete the goals set by the agency’s clients.

Yevhenii divided the tools into four categories:

  1. General-purpose services used for analyzing the competitors, links, traffic, and websites’ positions.
  2. Tools for SEO audit and website technical optimization.
  3. Services used for working with texts.
  4. Additional useful tools and browser extensions.

Services Used for Analyzing the Competitors, Links, Traffic, and Websites’ Positions

1. Serpstat

Multifunctional service that offers the following features:

  • keyword analysis;
  • website’s positions and their dynamics;
  • website’s visibility;
  • reference weight analysis;
  • competitor search and analysis.

Keep in mind that this tool is especially useful if your business operates in Russia or Ukraine.

2. Ahrefs

This service is used primarily for link analysis, but is also suitable for:

  • complex competitor analysis;
  • keyword and website’s positions analysis.

This tool is especially useful for those who operate on the international market.

3. Similarweb

This tool is used for website analysis.

It helps to evaluate:

  • search traffic volume;
  • traffic sources by channels (in percent);
  • traffic’s regionality.

4. Seranking

This tool has the following main functions:

  • website’s positions check;
  • identification of the project’s main competitors in the search results;
  • website’s SEO audit.

5. Google Trends

This is a service that helps to monitor the popularity dynamics of search queries. It allows us to identify:

  • seasonality;
  • geography of search queries.

6. SEOmastering.com

This tool is used for web page ranking. It helps to identify the following indicators of a website quickly:

  • domain’s age;
  • TrustRank;
  • Alexa Ranking;
  • traffic’s regionality;
  • Trust Flow, Citation Flow;
  • link profile dynamics.

Services Used for SEO Audit and Website’s Technical Optimization

1. Screaming Frog SEO Spider

Desktop software used for complex website analysis and error identification.

  • internal link analysis;
  • meta tags analysis;
  • duplicate content/webpage checker;
  • server responses.

It has a flexible system of setting that allows you to set up required scanning conditions.

It also has a free version.

2. Netpeak Spider

Desktop software used for a complex website SEO audit.

  • internal link analysis;
  • meta tags analysis;
  • broken link and redirect checker;
  • internal PageRank calculation.

3. Validator W3

This tool is used for layout validation checks. It helps spot the errors in a code of website’s pages.

4. PageSpeed Insights

This tool analyses a website’s speed and offers recommendations that help optimize the loading speed of the website’s pages.

SEO Services Used for Working With Texts

1. LSI Graph

This tool is used for collecting the LSI phrases.

LSI (Latent Semantic Indexing) phrases are the synonyms of the main request. They are the primary focus of SEO optimization.

2. EduBirdie

This service is a text plagiarism checker that works with the English language.

Bonus: Additional SEO Services and Browser Extensions

1. Hunter

This tool helps to find corporate emails by the website’s address quickly. It could quicken your link building work massively.

2. SEO Meta 1 Click

This browser extension displays:

  • metadata;
  • page’s headlines;
  • Alt and Title tags for images.

3. Netpeak Agency SEO Tool

This browser extension displays:

  • metadata;
  • page’s headlines;
  • Alt and Title tags for images
  • microformat, webpage loading speed, and traffic check;
  • hreflang (HTML attribute used for websites that have identical content in several languages).

It could be integrated with other services via API.

4. Redirect Path

It displays redirects on a page.

5. GeoClever

It allows you to see the search results for a specific city or country.

6. Characters and Words Counter

It allows us to quickly identify the number of symbols/words on a page.