3 Simple SEO Tricks You Can Apply Now

In today’s digital world, understanding and mastering how to use search engine optimization (SEO) to position your company at the top of search queries is key. It takes an intricate balance between using a host of different SEO strategies as well as having engaging and relevant content that appeals to your target audience. Implementing even simple SEO strategies can be done in under a few minutes and do not require an extensive digital marketing or content marketing background. According to the seasoned SEO experts at Response Mine Health, here are three easy-to-do SEO tricks to get ranked higher on search engine queries and effectively position your company in front of your target audience.

Let Keywords Drive Your Content Topics

Often times companies research keywords for their particular industry, geographical area, or niche and begin “stuffing” these keywords in everything they write. Though this practice can be a quick way to improve your search engine ranking, it introduces a lot of “nonsense” text for your customers. Ideally, you want the keywords you use to organically flow into the text and not stick out or be otherwise confusing to the reader. Therefore, the best way to truly leverage SEO keywords is in considering them when you choose the blog articles or webpage content you want to write. For example, if a keyword is “healthcare marketing Atlanta”, then structuring blog topics around this keyword will work better than trying to get “healthcare marketing Atlanta” to fit into a blog article about “The use of chatbots”. Contrary to popular belief, you do not have to use keywords in every blog article you write, especially if it does not mesh well with the content. If you can aim to create at least 2-4 keyword specific blog articles a month, that is more than sufficient enough to see an improvement in your search engine ranking for that specific keyword.

Link to Internal Content Relevant to the Topic

Depending on your marketing efforts, you may have potential customers land on your content from having clicked on a search engine ad, a social media post, or even through an organic search. You don’t want to assume that the reader will naturally click to your website or otherwise engage with your services. That’s why, whenever possible you want to directly link to other relevant content or services in each blog article, to lead the reader to a specific call to action. For example, if the content is detailing ways to increase customer acquisition, perhaps linking to a related internal article, a company-produced YouTube video, or even including a call to action similar to, “Download our white paper on Customer Acquisition Strategies” can all be great ways to leverage SEO to the max.

Find the Influencers in Your Area and Leave Meaningful Comments

Your SEO strategy should have a holistic approach and not solely rely on keywords or internal links to your website to drive new traffic. Researching and interacting with influencer content can also be an effective way to boost your SEO relatively easily. For example, if your company provides fitness classes or sells IT support services, being active in those discussion boards, social media groups, or even with influencer blogs relevant to your industry is a must. By finding ways to comment on existing content, especially on high profile forums, you can get your company’s name out there and establish backlinks. The key is that the comment must be meaningful and relevant to the post otherwise it may get flagged or deleted. Take, for instance, a post titled “Top 10 Ways to Prevent a Data Breach”, would represent a great opportunity for an IT support services company to leave a comment (and link) such as “These were great tips! I think a bonus tip can be partnering with a reputable IT service firm to add yet another level of protection. Here are three ways that outsourcing your data security can be helpful: [insert link]” In this way, the comment has acknowledged the post and added a new piece of information to the conversation.

Implementing winning SEO strategies can be easier than you think. For a host of other proven ways to instantly improve your company’s search engine ranking, click here. Our award-winning digital marketing team would be happy to review your current ranking and provide actionable SEO tricks you can use to drive more traffic and increase customer acquisition.