Here are some myths that have been around for a long time and should be debunked now.
SEO is streaming with myths and misconceptions. People are drawn to processes that get them quick results. Having the complete and right knowledge for SEO is vital as recovering from the damage done to campaigns that are based on the misconceptions will take longer than applying a well-thought SEO procedure from the start.
However, if people continue to seek quick results without research, these myths will never cease to exist. What you have to do is to recognize the myths and treat any information with caution.
So here are some myths that have been around for a long time and should be debunked now.
1. SEO Is a Scam
Myth: SEO consultants promise to get you to the top of SERPs, in order to do so, they often use fraudulent links, which is why Google sometimes penalizes your website.
Reality: Well, the truth is that one fraudulent does not characterize all the marketers. It is tempting to choose scammers for quick results and low prices but its never healthy for the business in the long run.
This myth has come into existence because of some insincere SEO consultants who charge unbelievably high fees to provide services.
When in reality, SEO is not a scam. This myth came about because of some dodgy SEO companies that make money from adding profit spamming links with your links.
2. One-Time Effort Is Enough in SEO
Myth: A lot of people believe once you begin with SEO for your business, it works or it doesn’t, and there’s no other way out.
Reality: In case you haven’t managed to see quick results for your SEO campaigns, not a problem. SEO takes time and effort, make sure you try your best before you give up.
Once you have operated SEO campaigns, then if you stop making efforts in improving them, it is bound to fall back. It is essential to maintain your SEO campaigns because of the following reasons:
- Link degradation or link rotting
- Outdated content
- Publishing new pages
- Changing of search engine algorithms
- Continually improving your performance in SERPs
Small minority sites don’t require continual attention but other than that usually every marketer has to look out for new SEO strategies.
3. Link-Building Is Black Hat
Myth: A lot of people have misinterpreted that link building is wrong and Google can penalize you while that’s not true
Reality: Google only penalizes the black-hat links in link building. White-hat link building is a legitimate practice.
Black-hat link building refers to a more manipulative type of link building. To keep it fair, these type of links should be avoided at all costs and search engines have taken it in stride to detect and punish any such action.
4. Make Changes ASAP After Google Makes Changes in Its Algorithm
Myth: You need to make changes to your site as soon as Google updates its organic search ranking algorithm.
Reality: Search engines are continually working towards updating their algorithms you don’t have to keep making changes to your site as per that. Google alters its search algorithm frequently; the only updates you need to worry about are the major algorithm updates.
In these cases, the wise thing to do is to wait and see how it impacts your site, if you are optimizing your website correctly, it won’t have been affected negatively.
5. If You Optimize for Google, You Are Covered for All Search Engines
Myth: If you have optimized for Google, you don’t need to worry about optimizing your content for other search engines.
Reality: Other search engines are entering the market effectively. Undoubtedly, Google comprises more than 60% of the search market, but even Bing’s share is improving gradually.
Bing is an ideal example of the search engine that works a little different from Google and is worthy of your attention.
6. HTTPS Encryption Isn’t Important
Myth: HTTP protocol works fine unless you are in eCommerce. You only need to be concerned about HTTPS encryptions if you’re selling products online.
Reality: Using the web’s secure protocol is better than leaving it unencrypted, and Google has even announced that it will give preference to websites with the HTTPS prefix over others. Because, encryption within HTTPS provides advantages like confidentiality, security, and integrity.
7. Content Is Everything
Myth: Content is all that gets you on the top when it comes to Search Engine Optimization.
Reality: We cannot deny that publishing relevant, well-researched, and timely content is important, but it alone won’t get you on the top of Google.
If you don’t optimize your website efficiently, crawlers on Google can struggle to find your content, which ultimately abstains your site from showing up on a results page.
These were some of the myths debunked, which were causing trouble to digital marketers in search engine marketing. It’s not surprising that there are so many misconceptions out there. But the solution is to take in the right information and not pay attention to the myths.