Bols Digital Cocktail Experience Share: Story of AMS Score Awaiting client review n/a Date Published 7 December 2020 Reading Time 2-Minute Read Amsterdam based Bols, is one of the most celebrated and best-loved liquor brands across the globe. It’s a staple on bar, restaurant and cocktail menus worldwide. Bols asked Story of AMS to elevate its brands – and make a new retail ecosystem that is faster, mobile-first and more interactive. What we did • User Experience Design • Interface Design • Responsive Web Development • Content Production Balance inspiration with clarity Bols, founded in 1575 in Amsterdam, is one of the oldest liquor brands in the world. Until today, Bols has the widest variety of market-relevant spirits. While this is great it also presented a challenge. How can we create a compelling and intuitive user journey through all the flavours and recipes? Scalable Solution The solution we landed on needed to be scalable. Since Bols produces over 40 different flavours which can be used to mix more than 100 different cocktails. We created a digital design system that matched the look and feel of the Bols brand and guides customers on an intuitive journey through all flavours and recipes. Optimized product pages When it comes to presenting the product, every flavour has a separate page. On that page, drinkers can find a variety of things. Cocktail recipes for that specific flavour? Check. Video about the ingredients? Sure. Related recipes? Of course! All in all the solution was to create a single source where all that Bols has to offer lives and can be interacted with. Future-proof technology framework The platform is content-heavy with hundreds of liqueurs and cocktails. We created a flexible framework that could handle this while keeping the same page speed. At the same time, the framework also makes it easy for Bols to add new flavours and cocktails. Unique design framework Throughout the website, we added elegant motion design that exposes the product and ingredients while scrolling. To reduce manual labour and costs we created automated animations and transitions to create a consistent experience across all the pages. QR Code integration With a stronger focus on consumers, Bols added QR codes on their bottles. Each QR code is linked to the page that matches the bottle, where you can learn about a product’s ingredients, and the cocktails you can make with it. Related Case Studies "Awaiting client review" Building a One-of-A-kind Digital Experience for Hkliving "Awaiting client review" Creating a Digital Experience Europa Eyewear Consumers Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy