Buy Paris Duty Free — Digital Shopper Experience Share: SensioGrey Score Awaiting client review n/a Date Published 21 March 2019 Reading Time 1-Minute Read We designed a fully digitalized shopper experience in order to make Buy Paris Duty Free the reference of the French lifestyle. Challenge Using digital to serve the client experience in a new retail concept aiming to increase sales. Solutions Catching customers attention and push them into the stores Making them spend more time with the brands to push them into a purchase Bringing an added value to fulfill the shopper experience promise and pushing customers to come back Realization Content creation and production Long-term + highlights activation Development of a sales assistance app Development of interactive solutions Design of new points of sales Fly me to Paris: E-visit of Paris in Leap motion Sales assistance app: translator/currency converter/price comparison/Dish & Wine compatibility/recipes Annual videos in store to support the commercial activation plan
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