Case Study: Health and Fitness

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Novi Digital Ltd
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The client wanted to transition from traditional marketing and focus more on digital, as well as reduce the marketing spend on press and radio.

What Was the Problem?

The client wanted to transition from traditional marketing and focus more on digital, as well as reduce the marketing spend on press, radio, and other strategies. To do this, they wanted to engage with an experienced SEO agency that understood the market and their business.

How Did We Resolve It?

We began with on-site SEO corrections and a content plan in terms of location-focused landing pages within proximity of their location. We used our Synonymizer SEO product to create unique landing pages.

What Were the Outcomes?

Increased the conversions by 200% year-on-year, we also achieved an increase in conversion rate by 2X

A lowering of cost-per-conversion by 50%.

This increase in performance gave 315 the confidence to increase the budgets year-on-year due to improved ROI.

The client no longer partakes in offline advertising, having been able to attribute increased memberships to SEO.