Creating a World-class Personalized Payment Experience Share: DPDK Score Awaiting client review n/a Date Published 4 October 2022 Reading Time 1-Minute Read A transformative rebranding that positions Paybyrd as a modern, customer-centric company. Challenge Rework Paybyrd’s brand identity to reflect its forward-thinking attitude. The brand needed an upgrade to stand out against competitors and wanted to reveal their new look at a fast approaching rock festival. Outcome A transformative rebranding that positions Paybyrd as a modern, customer-centric company. The new look captures Paybyrd’s innovative nature, differentiates it from similar tech-financials, and is backed by a brand compass and extensive guidelines. Impact Despite the time crunch, we delivered the revamped brand on time for its big reveal at the Rock in Rio festival. Paybyrd is ready to take on the world and boast its new cutting-edge identity. Highlights Rebranding a hot, up-and-coming payment provider that’s not afraid to innovate. We truly enjoyed the creative freedom Paybyrd has given us Delivering a complete brand transformation within a very tight deadline The idea of thousands of festivalgoers interacting with the fresh Paybyrd identity for the first time gave us design wings