Domino and C&H Sugar Family Baking Challenge

  • Score Awaiting client review
  • Date Published
  • Reading Time 1-Minute Read

A National campaign to engage a younger, more diverse audience. Educate the next generation of scratch bakers & cultivate loyalty for the brands.

About the Project

To connect with a younger and more diverse audience so we can educate the next generation of scratch bakers and cultivate loyalty for the Domino (eastern US) and C&H (western US) brands.


  • Raise awareness of product offerings such as baking sugars and brown sugars.
  • Promote the positives of baking from scratch and the pleasure it brings to consumers and specifically the family unit (Millennial)

“Baking is closely aligned with being able to spend time together as a family and being able to control exactly what you are giving to your kids.”