Dope Ones: Branding & Strategy Share: Dartmatics Limited Score Awaiting client review n/a Date Published 2 October 2023 Reading Time 1-Minute Read Dope Ones is a music collective that provides global opportunities in music for both musicians and fans alike – all through the power of Web3. The Dope Ones’s mission is to provide global opportunities in music for both musicians and fans alike – all through the power of Web3. Working closely with a founding team of tech entrepreneurs and major label musicians, we were tasked with with building, coordinating, and directing the execution of the Dope Ones brand as well as its digital profile. This involved building the brand as a whole from the ground up, which included a set of strongly implemented visual guidelines, a reliable brand strategy, and extensive market research to justify our direction. We then applied the branding across all platforms and communication channels, and utilized it in digital and OOH advertising.