Expanded Awareness & Foot Traffic for a New Restaurant

Growing a New Restaurant into a Hometown Favorite

A newly opened restaurant made the decision to partner with Fifth & Cor with the intent to grow brand awareness and increase sales. As the industry is ever-changing, Fifth & Cor quickly stepped in to grow this hometown favorite.

Fifth & Cor was able to customize and deliver a marketing roadmap focused on social media that expanded brand awareness, generated foot traffic, and increased conversions while enhancing social listening for calculated market share growth.

Digital Activation and Social Listening

Fifth & Cor executed continuous digital activation initiatives and leveraged audiences through micro-targeting and geo-tagging.

Benefits

• Sparked interaction
• Increased ordering options such as UberEats and Yelp
• Formed long-term emotional connections with target consumers

​Fifth & Cor acquired consumer feedback from target consumers through enhanced social listening. Newly Opened Restaurant was able to cut through traditional advertising and reinforce their position in the market.

From Physical to Digital

When the restaurant was hit with restaurant closures during the pandemic, this did not slow Fifth & Cor’s team down. The team handled this crisis by limiting their menu items and offering contactless curbside pickup, carryout, and delivery services. In addition to updating necessary content, the Fifth & Cor team leveraged social media marketing and tactics to increase sales.

Impacting Acquisition Through Content

Fifth & Cor developed a creative social media strategy to guide content curation with the goal of driving engagement and enticing target consumers with a variety of menu options, specials, deals, and more.

Contests and Collaborations

Fifth & Cor leveraged local food and lifestyle influencers along with giveaways to increase awareness and overall social media presence. This resulted in:

• Increased organic reach
• Follower growth
• Boosted engagement
• Marketing collateral

Cultivating Community

Fifth & Cor was able to leverage Live Streaming services on Instagram and Facebook to:

• Provide viewers with cooking demonstrations.
• Allow followers to participate in Virtual Happy Hours.
• Host interactive Q&A sessions with members of the restaurant’s team.

Results

• 41% increase in orders in the first 30 days.
• 50% increase in reservations in the first 30 days.
• 1,030% increase in website visits.
• 403% increase in followers.
• 1,500 views on Facebook Live Stream.