Explainer Video for Touch-type Read and Spell (TTRS)

Challenge

The TTRS team approached us to create an explainer video for their online program to help people learn from anywhere, strengthen spelling skills, enhance reading fluency, and build confidence. The target audience for this online program is mature learners of all ages and backgrounds.

Solution

At the beginning of the video, you may notice that the main hero uses a group of fingers clumped together and one finger extended in a pointed way. This type of typing is called “hunt and peck”. The goal of the product is to stop people from doing that and get them to touch-type, using each finger for a different key.

Thus, when the hero started learning with the TTRS, we used frame-by-frame animation, showing the hands touch-typing.

“We were really excited to work with Blue Carrot again as the team previously produced a very successful animation video for us, which was shared by the British Dyslexia Association. We knew Blue Carrot would be able to guide us and help create the right look and story arc. We’re so pleased with how the video came out and have had a very positive response to it! It’s helping us reach a new user group of adults who struggle with reading and writing—thus the video medium is the perfect message form.”

— Meredith Cicerchia, Marketing Manager at TTRS