FDJ – Sport Pour Elles Share: SensioGrey Score Awaiting client review n/a Date Published 8 March 2019 Reading Time 1-Minute Read SensioGrey helps FDJ to redesign its YouTube channel dedicated to feminine sport to give it a second lease of life. Challenge Increase the channel’s visibility Promote FDJ engagement Be part of the social evolution and incite women to get involved in sports Project Creation and deployment of a new content program Partnership with influencers to relaunch the channel Development and steering of a media campaign Creation of an SEO strategy to optimize the videos’ visibility Solution Address a larger audience Grow the channel position Capitalize on YouTube content creators Develop a VSEO approach