GoDaddy — Make The World You Want Share: Intuition Marketing Score Awaiting client review n/a Date Published 25 March 2021 Reading Time 1-Minute Read This campaign was designed to keep the conversation going by finding Macro Influencers working as successful entrepreneurs. Challenge After launching the Make The World You Want campaign with celebrity influencers, this campaign was designed to keep the conversation going by finding Macro Influencers working as successful entrepreneurs who embody the spirit of “Making The World You Want”. Strategy In a two-part campaign, BMG secured 3 Macro Influencers prominent on Instagram and/or YouTube to create visual content over a four-month period highlighting their entrepreneurial journey to make their own way in the world. Content appeared on Instagram, as Static Posts & Stories, YouTube, Facebook and Twitter. Amplified the influencer content across all platforms using micro-influencers aligned by vertical in four short 7 day social bursts corresponding to each month of the campaign. Results 161 million Impressions 210,000 Engagements 75 Original Content Pieces 6600 Social Shares 19500 Special Actions