How We Reduced Lead Cost By Half & Acquired Hundreds Of New Paid Users Through Facebook Ads

  • Score Awaiting client review
  • Date Published
  • Reading Time 1-Minute Read

We managed a beverage platform’s paid social ads on Facebook and Instagram. Their goal was to acquire new paid users and optimize the sales funnel.

Our Goal

We worked on presenting their high quality video ad to a more targeted audience consistently.

Our Strategy

We tested dozens of top of the funnel audiences and narrowed down by higher converting demographic and geographic segments.

Our Challenges

Getting in front of new potential users consistently with higher budgets was resolved by presenting audiences with a variety of ad creatives