How We Reduced Lead Cost By Half & Acquired Hundreds Of New Paid Users Through Facebook Ads Share: Upearance Score Awaiting client review n/a Date Published 21 September 2020 Reading Time 1-Minute Read We managed a beverage platform’s paid social ads on Facebook and Instagram. Their goal was to acquire new paid users and optimize the sales funnel. Our Goal We worked on presenting their high quality video ad to a more targeted audience consistently. Our Strategy We tested dozens of top of the funnel audiences and narrowed down by higher converting demographic and geographic segments. Our Challenges Getting in front of new potential users consistently with higher budgets was resolved by presenting audiences with a variety of ad creatives
"Awaiting client review" 2.5x More B2B Traffic and 60% Better Lead Quality After a CMS Move Thanks to a Complex SEO & PAID Approach