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Introducing New Digital Channels & New Strategies to Facilitate Further Revenue Growth

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Daisy London launched in 2009 on the iconic Portobello Road in London’s Notting Hill. Now was the time to push revenue onto the next level.

About Daisy London

Daisy London launched in 2009 on the iconic Portobello Road in London’s Notting Hill. The brand was established out of a love and passion for travel and adventure.

The Challenge

To raise the profile of the brand, thus increasing traffic to the website through a multichannel strategy (Organic and Paid).

Our Solution

Building curated content tailored to their target persona and increasing visibility of the Daisy London website through non-brand search queries. We knew that competition in this particular vertical was high, so it was crucial for our SEO and Outreach strategy to work in parallel. We had to ensure that the pages we optimised were done so coherently with both content and backlinks.

The Results

  • 122% increase in organic traffic vs previous year
  • 148% increase in organic revenue
  • 84% increase in organic transactions