Krakakoa – Social Media Segmented Ad Funnel Share: EOI Digital Score Awaiting client review n/a Date Published 31 July 2019 Reading Time 1-Minute Read We created a social media ad funnel to increase brand awareness and generate leads. The Client Krakakoa is an award-winning chocolate company that empowers smallholder farmers and fights for environmental conservation. The Problem The team at Krakakoa was looking to increase their brand awareness and generate more leads through digital platforms. Our Solution Starting from scratch, we formulated brand narratives to tap the right audiences and help them with their digital strategy. We proposed a social media ad funnel that we can use with paid advertisements. We created animations on the videos to be more eye-catchy to increase audience retention. Revenue was increased by 3.000%.