Leading Croatian Travel Agency | Kompas Zagreb d.d.

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Kompas zagreb logo on banner transparency image of a woman holding a phone taking a selfie in front of the eiffel tower

Travel agencies have resisted change for decades, but Kompas Zagreb d.d. managed to adapt its digital efforts to become the successful travel agency of tomorrow.

About the Project:

Through the STP (segmentation, targeting, positioning) process, we defined three major time periods in the up-and-coming months. Since Kompas Zagreb d.d. has a wide variety of tours offering, the basis of our strategy was to correlate each type of offering with a particular season of the year. Along with seasonal advertising, our aim was to increase the customer base with the focus on millennials (18-35).

Main Challenge(s):

Our digital efforts were centered on Facebook and Instagram. Using a combination of branded content, designed by our creative team, with user-generated content (UGC) and attractive photographs from different world destinations, combined with attentive community management – always consistent with the clients’ affable tone of voice – we have created a highly-engaged community across our target channels.

Agency Solution(s):

By measuring over analytical data from Facebook and Instagram Insights, we have continuously improved and refined our processes to deliver on-going growth and success for Kompas Zagreb d.d..