MS Research Australia – The May 50k Share: Marlin Communications Score Awaiting client review n/a Date Published 21 October 2020 Reading Time 1-Minute Read MS Research Australia invited Marlin to help them develop a brand new peer to peer fundraising event. In January 2019, MS Research Australia invited Marlin to help them develop a brand new peer to peer fundraising event within their existing ‘Kiss goodbye to MS’ brand. Marlin created the May 50k, a virtual challenge that encourages supporters to walk, run or roll 50km throughout May whilst raising funds for medical research. Marlin’s creative work included developing the challenge/fundraising activation idea, event naming, creation of the campaign look and feel, and the key messaging including the slogan “Leave your limits behind.” By combining this with the strategic planning of the supporters’ experience from awareness through to post-event acknowledgement, Marlin were able to help the charity launch an entirely new event within a few months. The delivery of a campaign book empowered the in-house team to extend the work across multiple channels without compromising the effectiveness of integration. In its first year, The May 50K raised over $2.2M, far exceeding the $450K fundraising target. Now in its second year, it raised $6.6M. An incredible result that will certainly help leave MS behind for good.