70 different creativities to blast Internet. And a launch that exceed sales KPIs.
About the Project
Naranja launched a new device that allows anyone to accept payments with any credit and debit card from any mobile. We decided to make a blast on the internet, and since we were going to hit each user about 6 times without stun them, we made more than 70 different audiovisual creativities.
In the first 30 days of the campaign, we managed to sell more than 2,100 units, overcoming our initial objective, which was 1,000. We reached more than 8 million people, when our goal was 5 million. The campaign ended with more than 53 million impressions.