Perth Zoo Launches New Website Aimed to Drastically Increase Sales Share: Integranet Score Awaiting client review n/a Date Published 5 March 2020 Reading Time 2-Minute Read A true digital transformation project for a local icon. Powerful backend integration with seamless user experience to boost sales overnight! About the Client As a childhood favourite and international attraction, Perth Zoo is widely known for its unique events and functions. It’s a destination where thousands of visitors come to the zoo not only to see the animals but to be entertained by the many and varied events held in the zoo’s spectacular setting. The Project The team at Integranet has a close partnership with many government organisations and worked with the zoo to produce a digital transformation roadmap, looking at areas of the business that would benefit from digital innovation, across the short, medium and long term. It wasn’t the first time Integranet’s Director, Phil Allen, has partnered with a major local tourist attraction. Our aim was two-fold, to unlock resources creating new efficiencies by using digital mediums, depicting an integrated opportunity for daily operations and systems, as well as create an enhanced user experience for visitors using the site. In turn, we implemented a completely new website that supported a drastic increase in online sales and bookings for the Zoo since its launch. Working with a local software developer and trusted digital provide was exactly what the client was looking for. A key requirement was to work alongside a team that could capture the vision and goals of the zoo, and use Kentico CMS to allow them independence in managing their own site without the on-going daily reliance on our developers. Results With integrations and stability at the forefront of the project, Perth Zoo couldn’t have been more pleased with the results. The website now works 24/7 to process purchases and orders online, meaning more can be invested into the daily management of the Zoo, and staff can spend more time where it matters most – caring for their animals and visitors. If you have similar leads or looking at your digital strategy for the future, let us know how we can help.