Promarketing

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Adloonix
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  • Date Published

Promarketing, an online digital marketing instructor was founded in 2015. The first of its kind in Europe, it gives worldwide access to online courses of industry specialists, along with around-the-clock support.

About the Project:

The founders of Promarketing were about to offer new marketing courses and needed Adloonix to boost their social media presence before this moment to acquire the most students.

Main Challenge(s):

Adloonix needed to determine the types of students they would need to target the reworked Facebook Ad campaign toward, while utilizing targeted ads to enhance this effect.

Agency Solution(s):

Showing targeted carousel advertisements on Facebook during the right periods during the day proved the most effective. The campaign ran from June 2016 to December 2017.

Results:

4x 55% 1 90%
increase in return
on ad spend
lower cost per purchase the best target audience
was found
(women aged 23,29)
of registrations for course
leads came from Facebook