Promotion of offline events for «MegaFon»

The team of Clever marketing has been organizing events for mobile operator “MegaFon” for several years in a row. Some of them are “Cross country race of Nation” and “Awesome gifts”.

“Cross country race of Nation” is the most mass-scale event in Russia, goals of which are promoting a healthy lifestyle and involvement of people to make sport.

Specialists of Clever marketing organized this event two years in a row (2018, 2019) in the cities of Kirov and Kostroma.

To promote it, two bloggers with the corresponding target audience in Vkontakte were selected. They posted announcements and post-announcements of the event. There were also online broadcasts with their participation.

Additionally were selected 14 communities and accounts in Social Media: Instagram, Facebook, Odnoklassniki and VKontakte, where were published posts about the event.

The total reach of posts was 350 000+! It led to the growth of popularity of events among subscribers and had an impact on its attendance.

“Awesome gifts” was a promotion from the company «MegaFon». It was free packaging New Year gifts at the special, organized for it, festive zones in brand style.

The promotion was realized in Yuzhno-Sakhalinsk (Sakhalin Island) and in Kirov in December 2018.

To increase the attendance of events, we placed posts in pre-selected communities with subscribers close to the target audience. The total reach of posts was 150 000+ so that more people had known about the promotion and had visited the event.