Retail Case Study

WACE offers its customers several services that allow them to maximize the results of their digital campaigns.

Through our Ekonomista and Vida Ativa portals, brands have access to a segmented audience predisposed to interact with their content.

Below are two case studies of brands that, through collaboration with WACE, managed to obtain very positive results.

Campaign Goals

Customers challenged us to generate awareness and increase engagement with their brands, promoting specific campaigns in order to increase their sales.

In the case of Brand 1, it was the Brothers and Sisters campaign, an exclusive collection designed to dress brothers in the same way.

As for Brand 2, it was a promotion campaign for men, women and children.

Customer Journey Stages

• Remarketing: Ads in Social Media Ads using Audiences. Sending traffic to the client’s website with the objective: Visits/Sales/Lead
• SMS Marketing: sending an SMS campaign to a GDPR compliant targeted audience
• Featured in the Newsletter: Native Ad in the second position of the article list.
• Distribution of Branded Content on Facebook and Instagram Stories profiles; Sending Push Notification. Send in the newsletter.
• Creating personalized and similar Audiences with people who visited BC and clicked through to the client’s website
• Promoting Branded Content to a Targeted Audience
• Email Marketing: Sending an email marketing campaign to GDPR compliant databases with the intended segmentation
• Commercial Push Notification: sending traffic to the client’s website
• Clickouts: Clicks to customer site from Branded Content.
• Display: banners on the Ekonomista and/or Active Life Portals

Results Obtained by Brand 1

• 67 Purchases
• €2326 in Sales
• 5100 Views

Details

• From the BC distribution, 5100 views were generated to BC
• Distribution of Branded Content: no Ekonomista, Social Media (FB & IG stories), Push notification, Newsletter
• Promotion Content for audiences targeted at BC theme
• Remarketing to People Visiting BC and Similar Remarketing actions resulted in 67 sales, 2326 in sales value, with a ROAS of 9.31

Note: results only from paid campaigns in Facebook Ads, with customer pixel.

Results obtained by Brand 2

• 150 Sales
• €12,100 in Sales
• 4150 Views

Details

• From the BC distribution, 4150 views were generated to BC
• Distribution of Branded Content: no Ekonomista, Social Media (FB & IG stories), Pushnotification, Newsletter
• Promotion Content for audiences targeted at BC theme
• Remarketing to People Visiting BC and Similar
• Remarketing actions resulted in 150 sales, €12,100 in sales value, with a ROAS of 60

Note: results only from paid campaigns in Facebook Ads, with customer pixel.

Conclusions

The good results obtained were achieved throughout the customer journey. Involvement with the campaign was created and through different actions, we managed to create the audience and then impact it with remarketing campaigns, which resulted in very interesting results in both campaigns.