SEO Archives – Sacrament04Kids

How iMark Helped Sacrament04Kids in SEO Ranking

Sacrament04Kids is an online family resource guide for kids within the Greater Sacramento area. From Events, Arts & Music, Birthday Parties, Camps, Child Care, Classes to Deals & Discounts, Schools, Field Trips, Health Providers, Kids Eat Free venues, and Places To Go, parents can find an array of resources for their kids.

They approached iMark Infotech two months back to get more traffic directed to their site than their competitors. They wanted to increase their exposure in the Sacramento region, California.

Challenges Faced:

• The internal pages of the website had little or no content and thus, were not keyword optimized.
• It had no organic rankings and very little customer base.
• Sacrament04kids had invested a significant amount of resources in content marketing by building their blog with the goal of directing traffic to their main site. Though this was considered as “warm traffic” as the users would not be interacting with the brand in the first go, but still if they’ve reached the blog and read the articles, they have managed to show some level of engagement So, there was a need to increase their blog traffic too.

Solution:

• We started with optimizing the website locally by creating local business listings and also got 3-4 high-quality contextual links from high DA, high TF sites.
• We fixed the content of the pages according to their relevant keywords.
• We also drafted new engaging content for the pages which had no substantial content and optimized them according to the keywords.
• We optimized the landing pages and included better call to actions which increased the conversion rate.
• We performed a full on-page optimization for the website which included Robots.txt optimization, reducing the load time of the website, creating optimized Meta tags, and optimizing the Image Alt tags.

Result:

It’s been 2 months since the start of the campaign and Sacrament04kids is receiving the first page rankings for all the targeted location-based keywords in Google SERP like “birthday parties Sacramento”, ‘Sacramento kids events”, “kids activities Sacramento” and the others. Here is the screenshot:

The backlink profile of the website also increased.