ShastaConnect On-Demand Transit Service Share: Circa Now Score Awaiting client review n/a Date Published 8 June 2020 Reading Time 1-Minute Read SRTA had a new on-demand transit service. The task was to create branding, vehicle wraps, marketing plan, social strategy and ad campaign. The Mission Shasta Regional Transportation Agency was looking to introduce a new on-demand transit service. The assignment was to create the branding, vehicle wraps, marketing plan, social strategy and ad campaign. The Method Leveraging the iconic landmark of Mt. Shasta, we created an energetic brand that was rolled out through their mobile app icon, website and vehicle wraps. We then created a 2-year marketing strategy, which included radio, print, and digital advertising along with social media content to help raise awareness and drive adoption for the new service.