Sidehill Group Marketing & Web Development Share: eCuras LLC Score Case study score 4.0 Date Published 5 May 2020 Reading Time 2-Minute Read Sidehill Group is a leading advisory firm for companies struggling to grow revenue. Read Client Review Sidehill Group is a leading advisory firm for companies struggling to grow revenue, those challenged with bringing in new revenue and others who have misaligned sales functions which, in turn, are undermining sales improvements and stagnating the growth trajectory. Sidehill has built a niche within the sales strategy segment due to its ability to identify and understand what precipitates sales shortfalls. The Challenge Sidehill reached an inflection point in its own lifecycle where it was time to refresh the brand, enhance visibility with both current and new target audiences, and take advantage of new digital marketing opportunities available to growing advisory firms. The leadership of Sidehill engaged eCuras to create an end-to-end strategic marketing and web development program that commenced with a new corporate identity including a new logo and website by which to build a foundation for future growth. Our Work The relationship incorporated a redefined marketing and communications strategy to complement the new user experience that would be reflected in the new web design. eCuras performed a complete audit of all Sidehill’s existing materials, messaging and digital marketing efforts and defined new SEO requirements and keywords in keeping with the new site verbiage while using images and icons to make the site pop in subtle yet powerful ways. eCuras also completed a strategic review of longer-term goals and opportunities. Sidehill received a completely revised wireframing and mapping of the CTA pathways to ensure each touchpoint was efficiently maximizing the user experience. Related Case Studies "Awaiting client review" Branding for a Young Luxury Brand – Rise Group "Awaiting client review" Ardagh Group Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy