Snowflake Billboard Design

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To build buzz for Snowflake’s launch, we crafted a clever & memorable Out-of-Home campaign in CA & NYC. Forbes Best 101 Billboard Award!

The Challenge

Drive awareness & buzz surrounding the launch of Snowflake’s new Data Sharing product. Wake up tech decision makers & morning commuters with a fun, engaging message.

The Result

Winning Forbes Best 101 Billboard Award. To this day, Snowflake continues to maintain a billboard presence in two major TechB2B hubs — the 101 in San Francisco and outside the Lincoln Tunnel in New York. Skona continues to craft witty, risky (but just the right amount), brand-building boards. Our creative copy plays on the current issues while selling Snowflake’s superior offering. A winning combination, as described in this B2B News Networks article.