SUJA: Living Social Media Share: Exverus Media Score Awaiting client review n/a Date Published 28 September 2020 Reading Time 1-Minute Read Living Social Media, bringing media to life to drive influence and sales. Winner: AdWeek Media Plan of the Year. The Insight It’s not enough for influential millennial consumers to hear about consuming more fruits and vegetables, we had to put literal plants in people’s hands in a sharable way. The Executions The Living Wall We negotiated and built a living, Instagram-worthy outdoor wall on one of California’s trendiest intersections that brought hundreds of plants to life for ten million people. It inspired thousands of selfies and increased brand sales. Plantable Wildpostings We created and custom negotiated one-of-a-kind wildpostings that contained 1,000+ seed packets across California. All 1,000+ seed packets were taken, planted, and should be growing right about…now! Results +18% sales growth in OOH markets vs other media markets +66% lift in social engagement +7% lift in brand awareness in OOH markets +35M OOH views beyond the digital plan