Tampa Bay History Rebrand

Mighty Fine Design
Mighty Fine Design Co.
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  • Date Published
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Branding & identity, web design & development, motion graphics, video production, photography, printed collateral.


Mighty Fine’s objective was to guide the TBHC to becoming the brand it deserves and to establish consistency and brand recognition.


Our approach needed to be comprehensive—our design considerations ranged from visitor demographics to distinguishing their unique position from local competitors, and everything in between. The challenge was to clarify and unite the History Center’s brand, without alienating what their existing visitors have grown familiar with.


The outcome was a fresh, reinvented modern look to better represent their contemporary exhibition spaces and values.