TVSNext – Branding & Marketing Engine Share: Savittr Score Awaiting client review n/a Date Published 8 May 2020 Reading Time 2-Minute Read Savittr completed a complete brand overhaul (website and collateral) and set up their Marketing and CRM machine to power their demand engine. About the Client TVS Group is a multibillion-dollar industrial conglomerate, a market leader across industries including manufacturing and automotive. They made a foray into the Technology sector through TVS Next, an offshore development firm focused on Enterprise solutions. The Challenge With the market growing increasingly competitive, TVS Next was looking to reinvent itself – to devise a new value proposition and refresh the brand. Savitrr engaged with TVS Next on a CMO and Marketing Operations model. Our Approach Savittr performed an end-to-end current state analysis of their brand positioning, content assets, and marketing processes in place. By combining our observations with competitor analysis and market opportunity analysis, we developed a Thought Leadership marketing strategy and a milestone-based roadmap. Our Deliverables A lean branding exercise (value proposition development and brand playbook), that identified the gaps, opportunities and the way forward Go-to-market strategy blueprint A full branding refresh for their online and offline assets including website, case study templates, brochures and pitch decks Set up a marketing automation engine Impact Savittr successfully helped TVS Next perform a complete overhaul of their brand to reveal an updated brand image to resonate with their clients. Savittr also helped implement a fully integrated Marketing and CRM machine to power their demand generation initiatives.