Unified Customer Engagement QSR – Double Quick

Double Quick (Quick Service Retailer) endeavored to offer truly personalized, one-to-one customer experience. To do this, data was needed to replace assumptions about customer behavior. But when Double Quick audited their dozens of customer touchpoints, they found many disparate sources of customer data. All these data sources had to be joined together with a common customer ID.

Centralizing their own data was the first concern and unifying third-party data from a number of data management platforms followed. To do this, Darius® for Retail integrated with Double Quick’s Wi-Fi, Pinnacle’s POS, Loyalty Rewards and Affiniti Cloud® Mobile App.

The integration enables Double Quick to collect and profile shopper data to create relevant, personalized marketing strategies through Darius® that can be activated across all devices and channels giving Double Quick a decisive advantage over their competitors. The integrated Pinnacle-Darius® solution provides timely and relevant content for Double Quick’s customers and personalized offers and promotions when they’re in-store, and when they’re not. Darius® integration with discovery technology (Wi-Fi and Beacons) provides a seamless in-store experience, and personal profiles ensure the right content is pushed to the right shoppers, a desired departure from mass discounting and into relevant communications.

What’s more, Darius® also provides Double Quick with actionable insights that helps refine their marketing and promotions in real-time, and make operational, inventory and merchandising decision-making easier.

Connecting all this data and making it actionable through Darius® delighted Double Quick with an unprecedented wealth of customer information and insight that they utilize to drive deeper customer engagement.