Used to Smart

Can you name one person who hasn’t been stuck in a gas station restroom waving like a madman wanting to activate a light sensor, or tried to make the newspaper font bigger by “pinching” an actual newspaper? Are we the problem or is the world adapting too slowly to our habits?

Getting Spoiled by Technology

Once we get used to technological advances, we apply that “standard” to all aspects of life. Just yesterday, we didn’t know how to turn on a computer; today we expect to pay with credit cards everywhere, we assume every store offers home delivery and we count on getting our medical tests by email.

A Smart Answer to Smart Demand

This is particularly evident when it comes to Iskon users. Iskon is an innovative telecom whose advanced users consist of early adopters, tech-enthusiasts and digital nomads (yes, it’s a thing), who have high expectations of every new Iskon product. With these advanced users as their target market, Iskon created new packages with two innovative products – Iskon.TV with smart algorithms and Iskon.Smart Wi-Fi, a new generation of household internet.

Victims of Modern Habits

In the campaign, we decided to show excerpts from the everyday life of Iskon users and observe their daily routine in a world that’s not as advanced as they hope it would be. With a dose of empathy, we offer them new Iskon products that – unlike the real world – will live up to their expectations.

Iskon Is Used To Reaping Rewards

An award for creativity came just two months after the launch with the campaign winning silver at IdejaX 2018, while the Iskon.Smart Wi-Fi was completely sold out in a matter of weeks, proving that the campaign was also quite effective.