Volkswagen Middle East Used Cars Website

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We have partnered with the Audi-Volkswagen Middle East team to build a new platform for used cars.

The Challenge

The purpose of the platform is to strengthen the Volkswagen brand on the regional market and to provide a pillar for further development of digital marketing and sales activities.

The goal was to integrate the used car platform and backend to the other solutions AVME currently uses, and start with a deeper analysis of the data about the customers, dealers, and stock.

Target groups are several different segments of VW owners and potential customers, AVME and dealer’s teams, media in the region, and broader.