How to Develop an App like Clubhouse: Cost, Tech Stack, Pitfalls

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Here is our guide on how to build a Clubhouse-like app and reach your target audience.

Clubhouse has really made a fuss around the digital world. It’s hard to imagine a person who hasn’t heard about this app, celebrities who joined it, or pranksters who already managed to confuse the audience. Taking into account the skyrocketing popularity, “how to make an app like Clubhouse” has become an urgent question in the software development business.

Voice-only communication actually has the potential to win the audience’s attention. On the one hand, it adds more emotions to your speech than text, so users can avoid a lot of misunderstandings. On the other, it eliminates the anxiety some people can experience during video calls. No need to worry about your hairstyle anymore!

So, how to hop on a rising trend and build a drop-in audio chat app like Clubhouse? Here’s the answer.

What Is Clubhouse?

Let’s start with Clubhouse itself. Clubhouse is an iOS voice-based chat app where people communicate and discuss various topics of interest. All discussions are happening live without text messages and the possibility to record the conversation.

The number of Clubhouse users skyrocketed in a recent couple of months: the analytics company Sensor Tower says that the app acquired 10 million installs at the beginning of February.

Additionally, according to Statista, the global number of weekly Clubhouse users is around 2 million, and the monthly number of downloads has grown to 9 million.

The app has become worth $100 million and is expected to value at $1 billion, which will make it another Unicorn startup, together with Airbnb and Uber. And that’s even without the Android version or public access!

Why so Popular?

Even though Clubhouse exists already for around a year, it has found popularity not so long ago. In May 2020, Clubhouse had only 1,500 users, compared to more than 20 million nowadays. Most of them are from the US, Germany, and Japan, followed by Turkey and Canada.

So, why did all the buzz appear? What made Clubhouse such a sensation?

  1. First of all, influencers. A lot of first-class experts and celebrities joined Clubhouse really quickly. Such well-known people as Oprah Winfrey, Elon Musk, and Kevin Hart have already become members of the app. The fact of being in the same online room with a celebrity surely boosted the user growth.
  2. Second, it’s simplicity. Design and usage simplicity attract a lot of users to Clubhouse. Due to its eye-pleasing UI and user-friendly UX, the usage of the Clubhouse app becomes a great experience for its members. Well, “the simpler the better” really seems to be the greatest secret to the success of the digital product.
  3. One more reason for such popularity is, well, the pandemic. Since a lot of people are not allowed to be outside and gather in public places (or just choose not to hang out with others), they are looking for additional ways to communicate. Also, some people are camera shy or don’t want to show the inside of their house to strangers.

Here is when drop-in audio chat apps like Clubhouse come into play. You don’t have to think about your looks, put on a jacket, or find the best lighting for high video quality. At any time or place, you are always ready to have a conversation in a chatroom, public with an audience, or private with just friends. The camera is off, and you can work or roam around the house without worrying about the picture.

It proves that Clubhouse is not just another social media app, but a key that opens doors to new business opportunities. If you want to enter this niche market with your app, let’s take a closer look at what Clubhouse offers its users.


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