The Future of the Largest Social Media Platform: Is Facebook Dying?

Async Labs
  • Date Published
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Since it doesn’t have a good reputation, the question “Is Facebook dying?” arises, but the statistics show that Facebook is still alive!

The truth is that Facebook is not as cool as it used to be but is undoubtedly not dying.

Facebook is still the largest social media platform, with 2.79 billion active monthly users.

Facebook is less popular among young people and generation Z, which don’t have much interest in this social media platform. But, it is still one of the most popular and leading platforms when speaking of sales and advertising. Facebook ads are a more profitable way to market your business than any other advertising channel.

Many companies and online stores still attract customers via Facebook. As users, many of us use Facebook daily to interact with our friends, family, colleagues and follow different pages, groups, news, businesses, etc.

There is always a risk that a social media channel might die out but the latest statistics show that Facebook has still has a global audience, and is still doing great.

Facebook hasn’t yet experienced a decline in users. It has reached a plateau in terms of users in the USA and Canada, India, Europe, and developing countries, especially in Asia and Africa.

Who are the users who use Facebook today?

If Facebook’s popularity has dropped, you’re probably wondering who are those billions of users that use Facebook? They come from countries around the world and represent all age groups.

The most significant demographic group of Facebook users is women between 18 and 24, and male users between the ages of 25 and 34. They make up 9.6% of global active Facebook users.

The statistics show that 88% of users with household earnings of $30–$60k income per year use Facebook. 86% of Facebook users have $100k+ income per year, and 81% of users earn $60–$70k. This is relevant information for advertisers because, with tailored ads, you can target different income levels.

The statistics keep rising

Facebook has changed the world of social media and is still a considerable part of our lives. According to data, by 2025, the number of Facebook users is expected to grow from 228.6 million to 237.8 million. Statistics refer to the USA.

Facebook is still the most-used social media platform globally, so it seems reasonable to take advantage of it.

In 2020, Facebook’s total ad revenue was $20.7 billion. With that in mind, Facebook is still significant when it comes to conversion, social media traffic, and ROAS.

According to the Wolfgang Digital KPI report, 88% of clicks come from the Facebook Feed, which means that Facebook feed drives a pretty high ROAS.

The latest Facebook survey shows that 2/3 of users worldwide visit local business pages at least once a week. That’s why it is essential to update your Facebook business Page regularly with the latest news. Since online presence is crucial for any business, increasing awareness of your business is more important than ever before.

For more insight into this topic and relevant data, read the full article, Is Facebook dying?