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Why a Website When I Already Have a Facebook Page?

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Just Jakes Web Design
  • Date Published
  • Categories Blog
  • Reading Time 3-Minute Read

Business owners very often face the dilemma of prioritising social media over websites or vice versa, here is our take on the subject.

Business owners very often face the dilemma of prioritising social media over websites or vice versa, here is our take on the subject.

When you are in a web design business, there are many questions that get asked. One of the questions will inevitably be “Why do I need a website when I have a Facebook page?” A valid point you may think considering Facebook is free. So why should you shell out money to pay for a professionally designed website, seeing that there are currently 65 million businesses (October 2017) that have Facebook pages?

But the truth of the matter is:

Nowadays potential customers use “Google” instead of phone directories, you, therefore, have one opportunity at making a lasting impression. Even a poorly designed website will be better than having no website at all, as this will hurt your brand and credibility. 85% of consumers use Google to find the product or service they are looking for. I have heard many people saying “if I can’t find a website for a company I don’t use them as they don’t have credibility with me.” When it comes to google ranking your Facebook page you may find that your rank is pretty high in Google search results, but the question is: Will your customers use the Facebook link to connect with your business?

Not everyone uses Facebook and I have some friends that have no profile or have deleted their profile from Facebook, many people have become anti-Facebook for whatever reason, so if you only have a Facebook business page you are now losing potential business to people/businesses who do not have Facebook pages. A lot of companies have also blocked Facebook on their networks to discourage employees from wasting time at work. Therefore during those business hours you will have a drop in visibility.

Another question that you have to ask is: Is your Facebook page delivering the sales you need or could you do with a boost? With the Facebook algorithms changing constantly is your business growth sustainable? When you have a website you have the flexibility to build links and in addition to this create content. These are two major components of SEO. Then we may need the reminder that you are bound by all of Facebook’s rules and terms and conditions when you sign up for a Facebook page. Not long ago Facebook announced it owned all of your content on your pages which created total public outrage.