Why Website Maintenance Is Essential for Your Business Share: Public Advertising Agency Date Published 9 October 2019 Categories Blog Reading Time 2-Minute Read Website maintenance is very important to keep your audiences up to date with your newest products and services. Once your website is up and running, it doesn’t mean the website work is done. Website maintenance is very important to keep your audiences up to date with your newest products and services, it’s also vital to attract and retain customers. Here are some reasons why maintenance is a must in Digital Marketing. Keep Track of New Features/Software Updates Have you ever heard people say “your website looks like the 90s”? I don’t think we have to explain what that means. People might think you’re closing the business if your website is not maintained. Your audience should see your website as something fresh. It should show that your business is growing and is up to date with the latest trends. Security Web security is important in keeping hackers from accessing sensitive information. Keep in mind that your business is at risk of attacks from other websites or malware. You must have proactive security to keep your website safe as much as possible. Fresh Content Keep your readers coming back. The easiest way to update your website is by creating blog posts. From the homepage to regular blog posts, any form of changing content plays a huge part in SEO. Make sure that when you write content, it provides value and relevant information to your target market. This will surely help in improving your web presence. SEO Search engines prefer sites that are fast, error-free, well maintained and most of all: they love to index fresh content. Web maintenance helps Google determine if your website is relevant. According to BrightEdge, SEO is the largest channel making up 51% of traffic or more for most companies. It enhances brand positioning and displaces the competition. How’s your website performing so far? If you don’t have time to do website maintenance in house, have no fear. Public Advertising Agency is here to help you with all these issues. Our team of web development experts are on hand to manage content updates, plugin installs and troubleshooting. Interested in signing up? Contact us now.