Abbvie, Fight Against Back Pain Share: SensioGrey Score Awaiting client review n/a Date Published 7 December 2018 Reading Time 1-Minute Read The agency supported Abbvie in their fight against back pain with a quirky campaign: “Don’t turn your back on it”. Project Year 1: Creation of a quirky and impacting campaign about back pain and centered around a K-pop video, amplified by an active social networking (Facebook, Twitter) and blogging, all of this supported by an annual media, PR, e-PR strategy. Year 2: Conception and implementation of a new quirky campaign centered around an operation with MinuteBuzz, supported by a strong social campaign and a large PR plan. All of this strengthened by an annual and ambitious online media plan. Scope of Work Concepts, strategy, and implementation for 2 years. Annual and highlights campaigns steering: Social Online Media Content Creation Video Production PR Patients Association Coordination Key Figures From the first year: 2,2 million views on the K-pop video clip Fulfilled online surveys X12 +340.000 clicks on the website (X8) 120 media impacts: M6 and France 2 TV news, 20 Minutes… Awards Digital Communication Awards – Viral video clip – with honors Top Com Consumer – Product – Silver