Blueberry could provide services outside the realm of marketing and became a valued partner that has been consulting for Allianz on marketing issues.
In 2016, Allianz’s Czech branch chose Blueberry to provide marketing services for them. Since that time, Blueberry has become a trusted collaborator, working on a range of programmatic (PPC, RTB), SEO, and Facebook campaigns. In one year, it’s managed to raise conversions on travel and car insurance by 33%.
New Marketing Approach
After months of using two agencies for marketing tasks (PPC, SEO, social, and more), Allianz’s Czech branch was feeling the strain of extra coordination. Time wasn’t being used effectively, work was becoming routine, and the agencies weren’t as flexible as Allianz would have liked. Given the length of the cooperation, Allianz felt it was time to see how their agencies stacked up in the competitive market by preparing a tender. It set out to find a single organization for all its marketing tasks- one that could work effectively, and breathe new life into work that was becoming mundane.
Collaborating like Clockwork
Blueberry was able to accommodate Allianz’s need for greater flexibility and a human approach. When a task needed to be done quickly, the necessary amount of time would be allocated to ensure this. And as a full-service agency, Blueberry could provide services outside the realm of marketing, such as graphic design, when it was needed, and frequent communication kept things in check. As a result, Blueberry became a valued partner and has been both consulting for Allianz on marketing issues and taking part in strategic discussions.