Allianz – PPC, RTB, SEO, and Facebook Campaigns Share: Blueberry Score Case study score 4.7 Date Published 23 July 2019 Reading Time 2-Minute Read Blueberry could provide services outside the realm of marketing and became a valued partner that has been consulting for Allianz on marketing issues. Read Client Review Allianz In 2016, Allianz’s Czech branch chose Blueberry to provide marketing services for them. Since that time, Blueberry has become a trusted collaborator, working on a range of programmatic (PPC, RTB), SEO, and Facebook campaigns. In one year, it’s managed to raise conversions on travel and car insurance by 33%. New Marketing Approach After months of using two agencies for marketing tasks (PPC, SEO, social, and more), Allianz’s Czech branch was feeling the strain of extra coordination. Time wasn’t being used effectively, work was becoming routine, and the agencies weren’t as flexible as Allianz would have liked. Given the length of the cooperation, Allianz felt it was time to see how their agencies stacked up in the competitive market by preparing a tender. It set out to find a single organization for all its marketing tasks- one that could work effectively, and breathe new life into work that was becoming mundane. Collaborating like Clockwork Blueberry was able to accommodate Allianz’s need for greater flexibility and a human approach. When a task needed to be done quickly, the necessary amount of time would be allocated to ensure this. And as a full-service agency, Blueberry could provide services outside the realm of marketing, such as graphic design, when it was needed, and frequent communication kept things in check. As a result, Blueberry became a valued partner and has been both consulting for Allianz on marketing issues and taking part in strategic discussions. Related Case Studies "Awaiting client review" PPC, SEO, SMM for Online Baby and Children’s Clothing Store "Awaiting client review" We Reached CPAs Under 1€ In Google And Facebook Campaigns Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy