Barr & Young Attorneys Share: Comrade Digital Marketing Agency Score Awaiting client review n/a Date Published 11 September 2018 Reading Time 1-Minute Read Increased monthly leads significantly (+650%) without expanding marketing budget. Improved Conversion rate 350% by writing industry-specific content. ABOUT THE PROJECT CHALLENGES Barr & Young Attorneys faced a sea of competition. Their website had neither a clear delineation of services, nor any strong messages that connected with prospective clients. The small amount of web traffic they had enjoyed was being depleted, month-by-month by law firms actively building their own SEO traffic. The company’s website resembled an old-fashioned brochure; and their webmaster was only available intermittently, to make changes, corrections and updates. OUR SOLUTION Rebrand the company: new logo, color palette and WSJ-style illustrations for gravitas. Redesign the website with clear navigation, large-scale photos & bold headlines that pack a dramatic punch. Trained Client to write high-quality blogs with strategic content on a frequent basis. Design service-specific Landing pages. Execute monthly SEO services. Submit site regularly to attorneys directories online. Identified/implemented an unusual approach for paid ads. PROJECT RESULTS (ONLY 9 MOS.) Increased monthly leads significantly (+650%) without expanding the marketing budget. Improved Conversion rate 350% by writing industry-specific content, and crafting multiple Calls-to-Action. Enhanced Sales funnel functionality with new graphics and logic-flow for prospective clients.