BMB Filtration Brand Update Share: Fable Heart Media Score Awaiting client review n/a Date Published 16 March 2020 Reading Time 1-Minute Read Our client has worked in the filter industry for 30 years, so we knew that we wanted to create a brand that felt like it was from the 80s. About the Project Our team had the opportunity to really dive deep and explore the nature of filters. The owner of BMB Filtration has worked in the filter industry for 30 years, so we knew that we wanted a logo and icon that felt like it could have been designed in the 80s. The typeface and icon needed to have weight. Our goal was to create a brand that makes the company seem like it has been around for decades.