Burke Raftery Rebrand Share: Viabrand Score Awaiting client review n/a Date Published 2 April 2020 Reading Time 1-Minute Read Preparing a brand for impending expansion by creating a clearly defined strategy and a suite of marketing resources. The Challenge Burke Raftery Chartered Accountants engaged Viabrand to prepare their brand and service offerings for business expansion. They required a clearly defined strategy and a suite of marketing resources. What We Did Viabrand refreshed the overarching brand logo and devised names and iconography for three service offerings. We also developed brand promises for the service offerings and overarching brand. Viabrand designed marketing materials including letterhead, sales flyer, service process map, and website. These have been designed and written to align with the refreshed brand strategy. Viabrand also created a variety of strategic campaign messaging and taglines. These combined with the photographic mood board form the basis of visual advertising and marketing initiatives well into the client’s future. The marketing guidelines we created allows Burke Raftery Chartered Accountants to expand and provide staff with clear rules on logo use, brand language, colours, imagery, and fonts.