Čipi Čips Crompiranje

  • Score Awaiting client review
  • Date Published
  • Reading Time 1-Minute Read

For our client ASC we created an innovative approach to digital channels through the first Croatian animated YouTube sitcom.


Upgrade and structure the existing story about CROmpirs using an innovative approach to digital channels.


The already existing concept of CROmpirs was well defined, but it facilitated too little interaction on the digital channels. Guided by the strategy that Croatian everyday life is ludicrous and absurd, which we love, we have decided to find a charming way to tell a story about it.

Creative Concept

CROmpiranje is the first Croatian animated YouTube sitcom whose main roles are played by members of the CROmpir family. While going through all the adventures and misadventures of a typical Croatian family in this YouTube series, at the same time, we are organizing competitions and discussions about the current and future episodes on social networks.