CRM for Marketing Company

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  • Date Published
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Autograph Authentic is a marketing and promotions company that works with various sports figures and organizes numerous events.


Working manually with a big number of bids and products the company was in need of creating a CRM solution for their business to make internal workflows faster and more effective. The following requirements were set for the use case of the software: – An easy & convenient way to create contacts; – Inventory support and basic tracking for collectibles; – Ability to systematically add bids into the system; – Reports creation and management.


The web application was mainly built on Angular with the object-relational database system PostgreSQL. As required the following features were implemented: easy-to-use interface for adding new bids into the system and their later processing; automatic contacts creation after adding new bids; reports generation and management. A basic module for inventory support and collectibles tracking was integrated into the web application allowing: keep records on the stock balance of collectibles; manage collectibles (adding new, editing, deleting options, etc.); create requests for full-cycle processing (request/shipment/delivery confirmation/returns/return confirmation).


Specially designed and easy-to-use custom CRM solution optimized and improved performance of internal workflows of the company making the processes faster and more effective.