Debating Today’s Polarising Topics Online

Problem

A brand promise without substance or true relevance to consumers. A very expensive campaign that did little to change perceptions. Burning unanswered question was ‘what to do next?’

Solution

Provide substance to the brand promise through openly engaging in a meaningful debate about the issues surrounding sustainable business practices.

Truly progress understanding around the issues.

Have the courage of your convictions – ask the hard questions and don’t be afraid to be criticized.

Results

• Length of External debate: 2 weeks
• Unique site visits: 26,000+
• Video views: 6,000+
• Votes: 1,800+
• Comments: 420+
• Very considered contributions: 450 A4 pages of comments

https://vimeo.com/119916024

password: alchemy