Creating the first online debate series for The Economist on today’s polarising topics. The sponsor of the first series was Standard Chartered Bank.
A brand promise without substance or true relevance to consumers. A very expensive campaign that did little to change perceptions. Burning unanswered question was ‘what to do next?’
Provide substance to the brand promise through openly engaging in a meaningful debate about the issues surrounding sustainable business practices.
Truly progress understanding around the issues.
Have the courage of your convictions – ask the hard questions and don’t be afraid to be criticized.
- Length of External debate: 2 weeks
- Unique site visits: 26,000+
- Video views: 6,000+
- Votes: 1,800+
- Comments: 420+
- Very considered contributions: 450 A4 pages of comments