Elevating myGSPN’s Passion for Sports To Another Level Share: Tulumi Digital Marketing Score Awaiting client review n/a Date Published 22 October 2020 Reading Time 4-Minute Read myGSPN or my Go Sports Play Network is an all-in-one free sports network/website operating in Clermont, Florida. Our Client myGSPN or my Go Sports Play Network is an all-in-one free sports network/website operating in Clermont, Florida. myGSPN’s content is purely about sports information featuring both high school and college sports through their articles and videos they publish. Our Client’s Goal myGSPN’s goal is to become one of the top sources of free high school sports news aimed towards helping promote athletes, schools, and leagues get their inspiring sports stories online. Beyond that, myGSPN also aims to become a credible and accessible database featuring a comprehensive list of profiles from athletes to teams and schools. Part of their goal is to help local sports communities promote their sports program through their website’s content which can be freely accessed on desktop, mobile, and through their app. To achieve their goal, myGSPN regularly publishes high-school related sports articles to gather an audience and generate traffic to their site. They also manage their own YouTube channel featuring sports reviews, interviews, features, and match highlights. They also planned to sell their premium high-quality sports photos they captured during their coverages. The Challenges myGSPN’s goals are achievable, but several drawbacks keep holding them back towards attaining such goals. During our in-depth assessment, we have identified the following challenges: There are more than 2,600 websites that are similar to myGSPN. Some of these websites have a huge following and are the top sources of the latest news in college and high school sports. myGSPN is only manned by a few but passionate sports-minded individuals. They are shorthanded in terms of producing their content. Their sports coverage is also limited, thus they publish less content weekly. myGSPN does not have an e-commerce site where they can sell sports photos. High school & college sports were stopped unprecedentedly in March due to the COVID-19 pandemic, halting myGSPN’s operations as well. Our Digital Solutions myGSPN entrusted us in taking care of their underperforming website through our digital marketing solutions focused on content marketing and eCommerce. As experts in digital solutions, we formulated the two most suitable solutions for our client: Producing quality content on the latest local sports and updates. Our content team provided them with articles about local sports communities around Florida, where they operate. These articles feature different sports and athletes on the rise. We also provided updates on the team rankings. Through these sports articles, we aim to penetrate local communities and convince them that there is a website capable of promoting their respective sports organizations. Uploaded their photos to a photo-selling website. Without having to spend much on building an e-Commerce website, Tulumi sorted out their over 5,000 sports images and uploaded them on a photo-selling website. These images are categorized into sports games, school levels, and men/women categories for easy identification. The Results Since February, Tulumi has produced over 80 high-quality sports articles for myGSPN, generating more traffic to the site. Despite the nationwide lockdown implemented in March, we continued to do intense research to get more relevant sports stories. Instead of the usual sports articles that focus on game results, we dug deeper and published relevant news about the current situation in Florida’s high school sports which were badly affected by the COVID-19 lockdown. During the off-season, we intensified in producing high-quality sports articles for myGSPN’s viewers, but this time we focused on the much-awaited college recruiting. We published fresh news in the college recruiting scene featuring Florida’s top recruits signing in different colleges for basketball, football, and baseball. We also published the de-commitments, re-commitments, prospect updates, team rankings, player rankings, and crystal ball predictions that only feature Florida’s youth and talents in various sports. On top of that, the high-quality sports photos became a main source of revenue as more people – coaches, parents, and sports enthusiasts, had extra time to browse through these images and look back on the memories of the past seasons’ performance. Despite the pandemic, myGSPN was able to continue its mission to connect everyone through sports.