Everything But Stromboli

When we started, this site had zero rankings and revenue. Now it’s a multi-million dollar ProfitPath™.

Customer & Challenges

Everything But Stromboli already had a successful company, selling products on Amazon. But, they wanted to create revenue from a site that they controlled. The challenge is creating something that would rank well and beat the “big guys” that were already doing well.

Services

• E-commerce site Design
• Custom Development
• Conversion Rate Optimization
• SEO
• Paid Search
• ProfitPath™

Process & Approach

Technical Strategy

When we first sat down with Steve and his team, we discovered that it would be a challenge to rank well for generic terms, and we decided to go after the bulk and wholesale markets with a site, SEO, and PPC.

Site Development

We custom-coded a bulk system that allowed the team to indicate how much they paid for an item and automatically generate bulk pricing for customers based on quantity. We also coded everything for their store to function.

PPC & SEO Growth

We’ve been focused on SEO and PPC optimization for more than a year, and the site continues to generate more and more profits. There has been much accomplished, and there’s much more to go!

Challenges & Our Solution

We had the challenge of bringing a brand new site to a crowded market. But, we knew that by focussing on a ProfitPath™ specifically for the wholesale and bulk industries, we’d be able to have a higher average order value and do well with SEO.

Results

We focused first on PPC so we knew which keywords would convert. We’ve been able to achieve a 6,531.8% Return On AdSpend (ROAS) and are lowing our cost per transaction every month.

• 6,531.8% Return On Ad Spend
• $6.43 Cost Per Transaction
• 5.23% Conversion Rate
• $24,782 in Monthly Revenue From FREE Traffic (From SEO)

From Our Client

” After working with Conklin for years, they are still our go-to for business growth. They help us create a ProfitPath™ to push wholesale and bulk buyers-and it’s a huge part of our growth.”

STEVE FOLEY Owner, Everything But Stromboli / BulkMemoryCards.com