Food and Beverage Case Study: Customer Needs & Profiling in the Catering Industry

Business Challenge

We were approached by a medium-sized catering company who were wanting to expand into the ever-growing pool of food service establishments and private restaurants.

They required us to conduct a B2B research study that would help them understand the customer situation, catering equipment needs and opportunities, as well as the purchase decision-making process among the target market groups.

What We Did

• Conducted telephonic surveys among owners and/or managers of food service establishments that had a commercial level kitchen.
• Sourced the relevant databases and interviewed potential customers.
• Conducted a comprehensive competitor analysis through secondary desk research.

Outcome

We delivered a quantitative report to our Client that helped them to develop a marketing strategy to expand into the new market segment and manufacture and supply products based on customer needs.