Food and Beverage Case Study: Customer Needs & Profiling in the Catering Industry Share: Insight Survey Score Awaiting client review n/a Date Published 17 September 2020 Reading Time 1-Minute Read We conducted a B2B research study for a catering company in terms of customers, purchase decision-making, needs & opportunities. Business Challenge We were approached by a medium-sized catering company who were wanting to expand into the ever-growing pool of food service establishments and private restaurants. They required us to conduct a B2B research study that would help them understand the customer situation, catering equipment needs and opportunities, as well as the purchase decision-making process among the target market groups. What We Did Conducted telephonic surveys among owners and/or managers of food service establishments that had a commercial level kitchen. Sourced the relevant databases and interviewed potential customers. Conducted a comprehensive competitor analysis through secondary desk research. Outcome We delivered a quantitative report to our Client that helped them to develop a marketing strategy to expand into the new market segment and manufacture and supply products based on customer needs.
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